To please our customers, to pursue new opportunities, to improve profitability and motivate our employees to new challenges.
To become leaders in hair products in Latin-America with an excellent relation between price and quality.
Being innovators and develop products devoted to the personal and home care taking into consideration the environment.
- Never let fear stop you. MAKE YOUR WAY and shine.
- Challenge. Deal. Change.
- Be a step ahead and appear in the headlines.
- Hesitate. Fail. Fall. Then get up and continue.
- Move. Stretch. Run: It's good for your heart.
- Think, innovate, and act with flexibility: It's good for your head.
- Believe in freedom. Boundaries only exist to be crossed.
- Show the world who you are
- Ideas are more important than titles.
- Stand up and tell your truth, always with respect.
- Give space for expression.
- Find reviews and then grow with them.
- Let your customers express.
- Love. Get inspired. Win.
- Focus on the details without losing sight of the horizon.
- A good product is never too good.
- Aim to an extraordinary experience.
- Improve every point you touch.
- Being authentic is the best gift you can you do to yourself
and to others.
- Get close to people, make time to connect.
- Borrow shoes. Then you´ll know where the shoes tight.
- Listen. Listen. Listen.
- Just simply do the right thing.
- Be friends with your customer.
- Share. Clarify. Understand.
- Experiment with your customers.
- Spread joy and laugh.